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Llantwit Major AFC fans surprised by their club’s international popularity

By Dan Davies

Following the success of their home and away kits, Llantwit Major AFC have revealed their new goalkeeping kit, inspired by former Mexico goalkeeper Jorge Campos’ shirt from the 1994 World Cup. The new shirt shares a very similar pattern to the one Campos designed, but Llantwit Major’s version features their famous windmill instead.

The story is that Campos designed his own kits with the aim of dazzling opponents to make up for being so short, and Llantwit were particularly inspired by the 1994 pattern. The club teased the kit on their Twitter with a photograph of the kit and a caption which reads “No windmill, no party!”

Llantwit Major’s new goalkeeping kit

They will be hoping to mimic the success they managed to achieve when they unveiled their home shirt for the coming season, a blue and yellow shirt inspired by Argentinian giants Boca Juniors. That kit was also revealed on Twitter with the tagline “Introducing our home shirt for the 2022/23 campaign! Inspired by our blue and yellow brother @BocaJrsOficial – it’s available now to order from our new kit supplier Tor Sports.”

The decision to tag the club on social media proved to be an incredibly wise one, as the club became inundated with kit orders from thousands of Argentinian fans who were desperate to get their hands on a kit dedicated to their club.

A club spokesperson said: “We had probably 1000 messages from Boca fans in the space of 24 hours. It was absolutely brilliant, we even had an online singalong with them for one of their most famous chants, a song mocking the relegation of their rivals River Plate.”

The Boca Juniors inspired home kit that has caused such a stir

The Boca Juniors Twitter page boasts 4.5 million followers, all of whom could see Llantwit Major’s post. A little joke has turned into a fantastic marketing move that has made the kit so popular worldwide that the club are now offering free shipping to help facilitate further sales.

The away kit has also proved hugely successful for a very different reason. The club have donated their shirt sponsorship to Mind Cymru, who support people with mental health struggles in Wales. The club’s reveal said: “Mind work tirelessly to show you’re not alone and that better days are to come.”

The kit has been well received, with one Twitter user writing: “Congratulations to all at Llantwit Major AFC! Helping people like me to know that I’m not alone.”

It is hoped that these innovative sports kits will help the club raise the money they require to fund desperately needed ground improvements after they were denied entry to the Cymru Premier League, despite winning the Cymru South title last season.

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